BUILDERS BUDGETS & BEERS PODCAST

🎧 Case Study

How Motif helped the Adaptive team build (😉) a podcast about the financial side of building.

🛠️ About Triple B (Builders Budgets & Beers)

Builders, Budgets & Beers is hosted by Reece Barnes, who set out to create a space where builders can openly share their financial wins, losses, and lessons learned — all with the goal of helping others become more confident and profitable in their businesses.

🎯 The Goal

Reece had the vision and the voice — Motif Media brought it to life. From branding and visuals to recording and editing, we helped turn Builders, Budgets & Beers from an idea into a professional, high-impact platform built for the trades.

🎬 What We Did

✅ Podcast Development & Branding

• Logo design and visual identity

• Custom podcast cover art and motion graphics

• Branded intro/outro music and voiceover

✅ Production & Launch

• Episode format planning and launch strategy

• Full audio and video production

• Podcast distribution and YouTube channel setup

✅ Ongoing Weekly Production

• Podcast editing

• Polished audio mix

• Short-form clips for Instagram Reels, TikTok, and YouTube Shorts

• YouTube title optimization and custom thumbnails

• Clip selection and social content strategy

📈 The Results

• ✅ From zero to full launch of video & audio podcast

• 🍻 Growing listenership. Over past 3 months 300% since launch

• 🔊 Social clips gaining traction and building brand visibility

• 🧱 Positioned the BBB and Adaptive as the goto industry experts

🔍 Why It Works

After Producing over 35+ Episodes of the Builders Budgets & Beers Podcast Motif Media has developed an understanding of the building industry, and how to create content that builders want to engage with.