Modern Craftsman Podcast

🎧 Case Study

How Motif Media Elevated a Trades Podcast into a National Community Platform

🛠️ About MC

The Modern Craftsman is a podcast created by builders, for builders. Hosted by Nick Schiffer, Tyler Grace, and guests from across the industry, the show delivers real conversations about business, craftsmanship, leadership, and mental health in the trades.

🔍 The Challenge

Before partnering with Motif Media, the podcast had:

• A loyal audience but inconsistent production

• Limited video presence and social reach

• No dedicated clips or YouTube optimization

• No strategy for growth across platforms

🎬 Our Role

Motif Media became the full-service production partner, offering:

✅ Podcast Production & Editing

• Remote + in-person setup with high-end audio/video

• Cutting in intros, music and ads.

• Audio leveling for a professional polish

✅ Short-Form Content Creation

• Weekly clips formatted for YouTube Shorts, Reels, and TikTok

• Hook-driven editing to increase engagement

✅ Care-Free Distribution

• Audio version uploaded and scheduled to podcast hosting

• Full length Video episodes uploaded and scheduled to Youtube

• Custom square and widescreen thumbnails for every episode

📈 The Results

Since partnering with Motif Media:

• 🎥 300,000 Youtube views

• 🔊 5.7 Million Audio Downloads

• 🧠 Clips began trending across trades-focused accounts

• 📩 More engagement from brands and potential sponsors

🎯 Why It Works

After Producing 300+ Episodes of the Modern Craftsman Podcast Motif Media has developed an understanding of the building industry, and how to create content that builders want to engage with.